R U OK? Day is an annual event held on the second Thursday of September. R U OK? is an Australian suicide prevention charity and registered public health promotion that encourages people to stay connected and have conversations that can help others through difficult times. Founded in 2009, the charity’s work focuses on building the motivation, confidence and skills of the help-giver – the person who can have a meaningful conversation with someone who is struggling with life. R U OK? contributes to suicide prevention efforts by encouraging people to invest more time in their personal relationships and building the capacity of informal support networks – friends, family and colleagues – to be alert to those around them, have a conversation if they identify signs of distress or difficult, and connect someone to appropriate support, long before they’re in crisis. This is summarised in the charity’s key messages: A conversation could change a life, and Ask R U OK? any day.