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The Australian Space Agency
revealed its logo late last year. At
first glance, the logo appears as a satellite view of Australia, with
the dots representing the light created from human life and industry.
However, on closer inspection the logo reveals what Australians see
when they look to the skies. Within the logo, each represented by a
different colour, are significant Indigenous star constellations which
represent dreamtime stories. The brand is a result of consultation
with members of Australian Indigenous communities and Indigenous
astronomy experts. The Head of the Australian Space Agency, Dr Megan
Clark AC, noted “The new identity is a brand of which we can all be
proud, and we hope that Australians come to love. It reminds us that
we are here to serve our nation, honour our past and build the
future.”
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